- Find Stores
- Advanced Search
- View Offers
- Product List
- Loyalty Programs
- Shipment Tracking
- Product Details
- Add to Cart
- Image & Video gallery of products
- Add product to wishlist
- Same day product delivery
- Multiple payment option
- Voice search
- Image Search
- Return/Exchange product
- Rate Product
- Discount Codes
- Instant checkout
- Personalized Photo Gallery
- Product Comparison Tool
- Buy on EMI
- Personalized Results
- e-Gift Card
- Manage Profile
- Live Chat
THE SHIFT FROM E-COMMERCE TO M-COMMERCE- INTRODUCTION
Times have changed and so do the mediums of commerce
“Shopping via mobile devices is forecasted to grow to constitute 42% share of online commerce by the year 2019,” as per a report by Javelin. Gone are the days when shopping was just limited to physical shops and defined markets. With the digitization, traditional commerce has transformed into to e-commerce, i.e. electronic commerce.
Electronic commerce refers to buying or selling of a product or service via an electronic medium like personal computers, desktops, tablets, smartphones etc. With the rise in e-commerce, we also saw the emergence of online marketplaces.
Today, mobile devices play an important role in e-commerce. Smartphones or tabs have simplified our lives and changed the way we access various services. This is the reason why e-commerce companies are increasingly looking forward to building an interactive mobile app for business.
Building an e-commerce mobile app is now simpler than ever. SVAP Infotech is one of the leading providers of e-commerce mobile app development in India with end-to-end support. Being in the industry from over a decade speaks for our expertise to understand the requirements of a successful e-commerce application. We leverage all possible and trending strategies to provide you with the best and most-engaging digital experience for your end customers.
HOW DOES AN ECOMMERCE APP WORK?
A sneak-peak into function and form of an e-commerce app
Every mobile app is different considering its purpose, form and function. We have broken down the entire process of an e-commerce app into a graphical flowchart for better understanding. Hope it helps you visualize the app.
HOW ECOMMERCE PLATFORM MAKES MONEY
Understanding the art of making money digitally
The increasing popularity of online shopping portals has also increased competition amongst the players. An e-commerce company needs to identify various revenue models and follow the right mix to become a successful online entrepreneur. Common revenue models are as follows.
Making money via a commission-based model is one of the most popular revenue models in the e-commerce business, where the sellers are charged a fixed commission rate by the marketplace. The commission rates are fixed according to the categories of products sold by the vendor. This may vary from 3% for grocery items to 15% - 20% for electronics or high-end luxury items.
Major e-commerce platforms run on the subscription model for quick profit generation. The visitors subscribe to the choice of their service based on which they are charged. Apps like in Netflix and Spotify are some of the examples working on the same model. You enjoy services until the subscription lasts with an easy and anytime opt-out scheme.
Various online sites that work on auctions and trading like eBay charge nominal fees for listing a product on their site also known as insertion fee. The fees depend upon the number of days you want to keep that item for auction and its value. Higher value translates to higher listing fees. Fees can also increase if you wish to take advantage of premium or priority listing.
Freemium is a popular yet risky business revenue model. Here, the service provider offers certain services free of cost to customers but they will be charged if they want to avail premium or advanced services. LinkedIn would be a perfect example – while most of the features are free, some advanced features require the user to pay for a premium account.
FEATURED LISTINGS & ADS
This feature is an extended version of the listing facility. Here, the vendors who want to make their products stand out from the other products on the marketplace pay to get them listed under the featured section of a website. This section promotes local vendors and their products/services for maximum reach and revenues.
Another popular method through which e-commerce stores make money is by providing logistics services to the vendors. It can add big chunks of revenue to e-commerce companies. E-commerce stores make money from both the parties, end customers as well as vendors.
Blueprint of a success plan
Aesthetically-sound user interface
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WHO ARE THE INDUSTRY LEADERS?
Here are the most eminent players of the market.
Founder: Jeff Bezos
Investors: AOL and Kleiner Perkins
Founder: Pierre Omidyar
Founder: Jack Ma, Peng Lei
Investors: 31 investors. GIC and Temasek Holdings
Founder: Qiangdong Liu
Investors: : Hillhouse Capital Group, DST Global, Google, Capital Today, Ontario Teachers’ Pension Plan
Founder: Binny Bansal, Sachin Bansal
Investors: : Accel, Tiger Global Management, DST Global, Naspers, SoftbankVision Fund
KEY ASPECTS FOR DEVELOPING AN E-COMMERCE APP
Pay attention to these before you get underway
Market & Competitor Study
It is recommended to perform comprehensive market as well as competitor analysis before you start operations. Competitor analysis includes knowing about their market penetration strategies, challenges, weak-points, functioning and methodology. This will give you a better idea about the market and help you design a groundbreaking strategy that will give you an edge over your competitors.
The first thing to take care before developing an e-commerce app is buyer’s character. Understanding the customer and his needs is the first step to being successful at business. You should know who your customer is, what are his needs, preferences and what can make him go for your product, what age group they fall into, whether they are active social media users or not, etc. Define these parameters before moving to the next phase of e-commerce app development.
Technology is one of the crucial aspects that go into building a successful application. You must have a clear idea about the budget and inventory involved, content management system you will be using, database, backend and front-end languages, programming platform etc. This also includes the decision to develop an Android or iOS application. Keep target audience in mind before you take a final call.
UI & UX Design
Your app’s appearance and navigation play an important role in grabbing user’s attention at first go. User interface interacts directly with the application user so it has to be sublime. UI includes the look and appearance of your application like the colour, theme, font, tabs, etc. UX includes navigation and overall experience of buying or searching for products in the app. It defines how easily the customer can switch between various screens of the application. Give special attention to the logo of your application as it attracts customers the most. Take care of branding and promotion guidelines.
While purchasing a product from an e-commerce app or website, the customer lacks the flexibility to physically see the product. Hence, he largely depends upon the images of the product displayed in the application. Ensure that you use high-definition and high-pixel images so the customer realizes the product from its image itself. You should also try to embed zoom feature into the images so that the customer can zoom-out the image to take a closer look.
Security is one of the major aspects you need to pay attention to while building an e-commerce application. With a lot of sensitive information like bank account, credit/debit card details, phone number, address, etc being gathered from the users, it becomes obvious that you have to ensure your app’s security. Make sure to encrypt app’s data with the best possible encryption means with absolutely zero loopholes because there is no room for the slightest of error.
FEATURES TO INCLUDE IN AN E-COMMERCE MOBILE APP
The system will have three panels:
ADDITIONAL FEATURES TO INCLUDE IN AN E-COMMERCE APP
The registration process of your application plays an important part especially when people have little to no patience when it comes to fill long registration forms. Simply allow the flexibility to login with the social media accounts like Facebook or email to attract more registrations.
MULTIPLE PAYMENT OPTIONS
It is a part of the shopping experience. With a number of digital payment options available, customers use several ways to make payment. Always provide them multiple-payment methods to choose from while making a payment – credit card, net banking, e-wallets, debit cards, etc.
Push notifications are a great marketing tool if used wisely. While too many push notifications can irritate the customer, timely executed notifications about any new offers, discounts, functionality can help them stay informed about the application. All this will indirectly help boost revenues.
SOCIAL MEDIA INTEGRATION
Allow users to login into the application using their social media accounts – Facebook, Twitter, Instagram or Pinterest. This not only helps in one-click login but ensures that your application is available to the customer at all times. Customers can also share special discounts through their social media channels and increase your product’s reach.
DEALS & DISCOUNTS
Discounts are a special marketing tool that can help you increase your products sale and reduce cart abandonment rates. You must include regular discount features and allow customers to directly use coupon codes through the app. Some e-commerce apps have special discount codes for first-time app users or on referrals. You can give discounts on customer’s special days like anniversaries, birthdays, etc. to encourage sales and build long-lasting bond with the customers.
QR CODE PRODUCT SEARCH
QR codes are perceived to be a must-have feature by many customers; it helps them gather related information about a product that is authentic, easy-to-comprehend and most importantly highly desirable. You can either embed a QR code feature or create your own bar code for products.
Most of the time, the offers that appear on the website are not visible in the application. Same can be the case with some products too. This happens because of the lack of complete synchronization feature. The complete sync saves incredible amount of time and effort. Any new product added on the website gets updated on the application too.
REPORTING & ANALYTICS
Embed Google Analytics feature on your application so that you can get a complete analysis on – visitor profiles, age group, country/continent, active time, app downloads etc. A feedback form will further help you understand what features are attracting the customers and what challenges they face while using the application.
REVIEW AND RATING
Be open to criticism and feedbacks. Give users the flexibility to review your application and provide a rating on the downloading sources like Play Store. Positive reviews will help build the reputation of your application while negative ones can help you identify the areas of improvement. Timely replied reviews and feedbacks help meeting customer expectation.
A wishlist button helps the customer to surf the products and save liked ones for future reference. Most probably they will buy the products within a day or two. This also helps you to understand the customer choices better and offer customized or recommended products to him based on the wishlist.
Give customers the flexibility of easy checkouts. Customers after scrolling and searching for a lot of products finally make the decision to buy a product. They generally want the buying process to be as simple as possible. A fast checkout with 2-3 clicks helps him place the order quickly than usual. Making him go through a long checkout process might discourage him.
Ensure that the product navigation on your website is easy so the customers can swiftly browse through various products on your app and find the one they actually require in no time. Avoid including a confusing navigation setup. Ensure categories are named in generic fashion without quirky nametags. This might confuse users and result in app abandonment.
LIVE CHAT SUPPORT
It’s a good practice to integrate live chat support feature in your mobile application. Live support helps the customers to quickly ask and clear product or purchase related doubts. Spend a few bucks establishing a dedicated support team because it helps in building brand image and quick resolution of customers’ queries. Quick solutions can also help you improve sales.
REAL-TIME ORDER TRACKING
It is one of the post-sales techniques to provide maximum satisfaction to your customers. Live Tracking or Real-Time Tracking helps customers to track the status of their order and know when exactly it will reach them. It depicts a sense of responsibility from your side towards customers’ orders.
AUGMENTED REALITY VIEW
The rise of immersive experiences is making some e-commerce players to add augmented reality feature in their applications. This is to give users a near-real experience of the product similar to what they get while visiting a shop in their favourite shopping mall. Integrating advanced feature like this will not only improve customer response but give you an edge over others.
The personalization feature helps the user to request for a customized product/service on the application based on their location, culture, order history, viewed products and browsing behaviour. It can help you target users residing in a particular geography in a more effective manner which in-turn can increase sales and thereby revenues.
GOOGLE MAP INTEGRATION
If you have a brick and mortar store, then ensure that you integrate a Google Maps API into the application. This will help your users to map the route easily if they want to visit the store. Navigation option can guide them through the streets to reach the desired location or destination.
AUTO TAX CALCULATION
To facilitate automatic calculation of taxes on every product or service, it’s good to get a tax calculation API integrated into the system. This will provide a clear picture to the end users of what they are actually paying for including product price, shipping rates and taxes associated with the same.
It is possible to have users accessing your application from a region/country different from your origin or headquarters. In such cases currency can be a barrier. Users like to view product prices in currency they are familiar with. Ensure that you integrate a currency converter API into the application to support the use of all currencies.
To help your customers perform real-time price comparison, you can integrate price comparison API into the app to fetch prices of an item from different online vendors. This will help you enhance credibility of your service. Also, the transparency of price will encourage your users to purchase the product/service faster than usual.
Everything in a nutshell
The development process takes place in six different phases. Starting from app planning to launch and support thereafter, each phase involves professionals with different expertise. Though working in phases on modules seems straightforward but the real picture calls for dedicated efforts, skills and commitment to accomplish phase-wise objectives and developing the final application. Following are the six phases of developing an e-commerce application.
The app development process can be divided into 6 segments:
Professionals involved in the making
Team of experts for building a customized solution
Tech bundle we use
Front- and back-end technologies required to build a ecommerce app
Join Hands with SVAP Infotech
Because we are expert at what we do
- Technically-sound e-commerce professionals with years of hands-on experience
- Knowledgeable and aware of modern ways of online commerce
- Strategic and result-oriented approach to achieving maximum ROI
- Cost-effective mobile and web solutions strategized and executed by industry’s best professionals
- Development and deployment of app as per the guidelines of Apple Store & Google Play Store
- Invariable support to satisfying your needs and doubts
- We offer free consultation too.
To build and estimate the project we need clarity on the following points.
- Business model
- Budget you are willing to spend
- Total number of stakeholders
- Platform you wish to target
- List of features you’d like to have in your e-commerce app
The market already has a good number of players and e-commerce applications. You have to follow the best practices of developing an e-commerce app to ensure that your app stays ahead in the competition. Don't chase sophisticated solutions at first. Build a solution that fits your requirements and helpful for the end users. We endorse building a minimum viable product (MVP) first that can save you up to 30% of costs and time.